Charisma Branding – Making Heros
Iconising the essence of PERSONAL BRANDING
The world has changed.
That means competition has…
is the key to survive in a global game.
• WHO are you?
• Where do you want to go?
• Which role should you play in the arena of competitors?
Know your competitors!
Their strengths, weaknesses, talents, vision.
…In short – their Brand Profile… Competence + Attitude + Vision + Core value Based on an insight
You have to DEFINE YOURSELF as a
superior brand to your challengers
As a result of a direct comparison.
How to stand apart